Family Guidance Association of Ethiopia (FGAE) invites qualified consulting firms and individual consultants to submit proposals for the Development of the Ministry of Health (MoH) costed National Total Market Approach (TMA) Strategy for Sexual and Reproductive Health Commodities and Services in Ethiopia (2027–2030).

Family Guidance Association of Ethiopia Tender notice for a Consultancy Service for Development of the National Total Market Approach Strategy for Sexual and Reproductive Health Commodities and Services in Ethiopia [2027-2030] Background The Family Guidance Association of Ethiopia (FGAE) is an Civil Society Organization playing pivotal role in the introduction and expansion of family planning and other sexual and reproductive health services in Ethiopia. It has been contributing to the national effort to meet the high unmet need for family planning and reproductive health services in the country since 1966. Despite significant national progress in SRH and family planning, challenges persist, including regional and socioeconomic disparities in service access, stagnant contraceptive uptake, commodity stock-outs, supply chain inefficiencies, and limited access for adolescents, youth, low-income communities, and populations affected by conflict and humanitarian crises. In addition, the SRH market remains highly dependent on public financing and donor support, underscoring the need for sustainable domestic financing and improved coordination among public, private, social marketing, and non-governmental sector actors. To address these challenges, Ethiopia requires a coordinated Total Market Approach (TMA) that promotes equitable access, strengthens market efficiency, optimizes resource allocation, and supports the financial sustainability of SRH commodities and services, including family planning. Accordingly, the Family Guidance Association of Ethiopia (FGAE) invites qualified consulting firms and individual consultants to submit proposals for the Development of the Ministry of Health (MoH) costed National Total Market Approach (TMA) Strategy for Sexual and Reproductive Health Commodities and Services in Ethiopia (2027–2030). The assignment entails developing a comprehensive, evidence-based, and costed national strategy to guide market segmentation, strengthen public–private sector collaboration, enhance the security and availability of SRH commodities, and promote equitable, sustainable, and affordable access to sexual and reproductive health commodities and services across Ethiopia. The consultancy will be undertaken under the technical leadership and guidance of the Ministry of Health (MoH) and the United Nations Population Fund (UNFPA), in partnership with FGAE and other stakeholders, ensuring alignment with national SRH priorities and the broader objectives of the Total Market Approach. Qualification and Requirements: Qualification of the Firm / Team At least eight years of experience in health sector strategic planning, health economics, reproductive health, or health systems strengthening in low- or middle-income countries. Demonstrated track record of developing Total Market Approach strategies, private sector engagement frameworks, or health financing plans in Sub-Saharan Africa, with direct experience in Ethiopia strongly preferred. Demonstrated experience in quantitative market analysis, costing, and financial modelling of health commodities and services. Proven ability to produce clear, concise, and well-edited national strategy documents; two samples of previous strategy documents must be submitted. Working proficiency in English; proficiency in Amharic within the team is an advantage for stakeholder consultations. Submission of Bid Document: All competing firms are required to submit two copies of (original and copy) the Technical and Financial Proposal separately in a sealed and waxed envelope within 10 working calendar days from the date of this tender announcement dated October 25/2026. The Technical Proposal should include a detailed work plan, risk and quality assurance approach, the firm’s profile, recommendations, testimonies, and similar sample tasks accomplished in addition to the technical and financial narratives. The technical proposal envelope should include all relevant legal documents, including a valid trade license, professional license, TIN certificate, renewed licenses, and evidence of tax compliance. Please only include CVs of individual team members who will undertake these tasks The financial proposal : The financial proposal must be inclusive of VAT and provide a detailed itemized cost breakdown, including professional fees, travel costs, data collection expenses, operational costs, and workshop-related expenses. The payment terms and conditions should be clearly outlined, specifying how payments will be tied to deliverables and milestones. This will be based on a detailed schedule of when payments are scheduled to be made, based on the successful completion of specific consultancy phases or deliverables. A deposit slip (CPO) of one percent of the total proposed service contract fee amount by the respective bidders. This has to be sealed separately. Bid documents shall be deposited in the box provided for this purpose at the address mentioned below. The bid will be closed on 06/11/2026, at 12:00AM, and opened on 06/11/2026 ,2:30PM. on the same day in presence of bidders or their representatives who wish to attend on the 4th floor Main Hall of the new FGAE -Dr. Shimelis Adugna located around Olympia/Gazebo Square adjacent to Atlas Medical Sciences College, Addis Ababa. FGAE reserves the full right to cancel the bid. To this effect, FGAE would like to invite potential firms with extensive experience of consultancy services described in the ToR. Interested bidders can collect the TOR-BID Document with deliverables prepared for this purpose at a non-refundable fee of Birr 200 (Two hundred ETB), FGAE main office located at the address below. Family Guidance Association of Ethiopia (FGAE) Dr. Shimelis Adugna Building Head Office, 2nd floor Kirkos sub-city, Gazebo/ Washington DC Square New Mexico Avenue, adjacent to Atlas Medical Sciences College Tel +251-955-81-08-39 Email: [email protected] O. Box. 5716, Addis Ababa